Our Business Pillars

Self-Owned Brands

Through a powerful distribution network across North America, MENA and Asia our self-owned labels connect seamlessly with consumers via traditional retail e-commerce and key account partnerships. Our flagship Red Ridge Brands leads the way with sub-brands in toys art, craft and learning products that combine creativity, fun and quality to empower the next generation of dreamers and doers.

Private Label + OEM

We are Asia’s leading arts, crafts and toy suppliers and OEM is a core priority. With strategically located factories in China, India, Malaysia and Indonesia we streamline every step from concept to delivery. Our strengths include end-to-end expertise global standards with local agility scalable solutions and trusted partnerships.

Solid Distribution Setup

Our strength doesn’t end at creation, it extends to flawless global delivery.
Red Ridge Global’s solid distribution infrastructure combines strategic partnerships, advanced logistics and local warehousing to ensure products move seamlessly from factory floors to retail shelves.

IP & Licensing

With a portfolio of 50+ iconic global brands and IP’s we develop, produce and distribute licensed products that spark joy and deepen consumer trust. Our partnerships enhance brand value while keeping products fresh, fun and culturally relevant.

Let's Re-Invent

Let’s reinvent a world without limits, where ideas have no boundaries and every spark of imagination can become something extraordinary. A world where creativity leads the way, where every thought can take shape and where play becomes a bridge between innovation and pure joy.

Technology, agility and craftsmanship are our strengths fuelled by our creative vision. Delivering meaningful, high-quality and accessible play experiences is our goal.

Driven by passion and united by purpose, we’re not just making toys, we’re shaping the future of fun.

Sustainability

We believe the future of play depends on the health of our planet. Sustainability is not a trend but a responsibility that guides every decision we make.

Our team constantly explores sustainable materials, efficient production processes and eco-conscious design to reduce waste and create responsibly sourced products without losing quality or fun.

We are committed to building a future where imagination and sustainability go hand in hand ensuring the joy we create today protects the world for tomorrow’s dreamers.

Our Team and Culture

At Red Ridge Global, we’re a passionate team of creators and innovators driven by a shared purpose to redefine the world of play. With a growing presence across multiple countries, our diverse team thrives on creativity, collaboration and having fun while creating global citizens of tomorrow.

Delighted consumer is at the heart of everything we do, from the products we design, to the values we live by. We empower our teams with trust and freedom to take initiative, move fast and bring bold ideas to life.

Our Team

VICK RANA

Executive Director & CEO

SANDEEP SAXENA

President-Asia & Middle East

STELLA REN

President-South East Asia

ENNO TJALSMA

President-North America

RIM TJALSMA

Vice President

ADNAN CHARA

Vice President - Product Development & Designs