As one of the biggest licensing markets in the world, Japan has become a key territory for international organizations looking to expand their brands’ reach.
From character to corporate brands, the potential for merchandising in the country is vast. On the licensee side as well, potential partners have ample options with character brands such as Hello Kitty or anime properties such as “Naruto.” The market provides valuable options for brand growth. That is why industry events such as Licensing Expo Japan offer a great way to get your foot in the door of the market and establish connections.
Co-located with the Tokyo International Toy Show, LEJ runs Sept. 3-6 and provides one of the biggest stages for licensing industry discussions in the country. It even provides licensing professionals the chance to connect with nearly 2,900 existing and potential licensee companies that exhibit.
To give you an inside peek at what LEJ can offer your company, we’ll be showcasing exhibitors at the show over the next few months. To kick things off, we are taking a look at international brand management agency IMG.
Source:- www.licenseglobal.com
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