Baskin-Robbins gets sweet on Pokémon with a new line of ice cream in Japan.
The Pokémon Company has partnered with Baskin-Robbins in Japan to launch a line of ice cream cakes.
According to the Japan Times, cakes in the line are shaped like the heads of Pikachu and Eevee. Cakes come in pineapple, orange and apple or caramel, and milk chocolate flavors. Cakes come in celebration of the launch of the film Mewtwo Strikes Back: Evolution, which debuted last month in theaters in Japan.
Baskin-Robbins has been working closely with entertainment brands over the past year. Most recently, the ice cream maker launched activations with Netflix for “Stranger Things”-inspired stores.
Source:- www.licenseglobal.com
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