ROVIO PARTNERS WITH K-SWISS FOR 10TH ANNIVERSARY OF ‘ANGRY BIRDS’

Rovio is celebrating “Angry Birds” 10th anniversary, by partnering with K-Swiss on a limited-edition shoe line honoring the popular IP.

The line will include two new K-Swiss Classic VN shoes available in child and youth sizes. The custom sneakers will pay homage to “Angry Birds” characters such as Red, Chuck and Bomb when it launches this December.

“It’s awesome how the irreverent attitude and playful, cheeky spirit of our avian friends is perfectly represented in these sneakers,” says Simo Hämäläinen, head of brand licensing, Rovio. “We’re delighted to partner with K-Swiss on this limited-edition run and look forward to seeing them out on the street.”

The new line follows another recent “Angry Birds” apparel collaboration with the fashion house, Filippo Laterza.